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The Oral Care Experts since 1927

Jordan is a Scandinavian brand under the ORKLA conglomerate and is best known for its contemporary range of quality oral care products. Available in 14 countries with over 2 billion users, the brand is the market leader for toothbrushes, dental floss and dental sticks in Scandinavia and other parts of the world. Each product is made with carefully selected materials and purposeful design to suit different needs and preferences. From your first tooth to the last, you can count on Jordan to keep your teeth healthy for life.


It all started with a Danish comb maker.

William Jordan was born in Copenhagen on 22 January 1809 and was the eldest of 12 children. Upon graduation, Wilhelm was sent to Germany and he began to learn the art of comb making from skilled German craftsman. He later returned to Norway’s capital and opened a comb shop where he would hone the skills to lay the foundation for a legacy that is still alive and well today.

By the 1920s, Jordan had become a household name for various kinds of brushes. And in 1927, Hjalmar Jordan, the founder’s grandson, introduced toothbrushes to Jordan’s wide range of brush products. Today, Jordan is a much-loved global brand with a string of award-winning toothbrushes and dental care products to its name.


Made With Purpose And Recognised For It.

Global Brand Presence